Danone dairy health claims fall leaves

AMSTERDAM (AFN) – The French Danone’s application for assessment of health claims on dairy drink Actimel and Activia withdrawn. This made the group Thursday during the presentation of the first quarter results announced.

Danone had two requests under the European Food Safety Authority (EFSA), the European Food Safety Supervisor. In the foreseeable future, a view of the supervisor expects. The group attracts applications because it is not clear on what criteria the Authority shall review the applications, said a spokesman for Danone. At June 1, there is a meeting with industry and the Authority to get that clear.

Danone stands by the claim that the drink Actimel, thanks to unique, beneficial bacteria helps to increase the resistance”. Danone Activia also used such health claims for the product in the market up and sell.
Investors reacted with disappointment the decision Thursday. The announcement of higher than expected turnover for the first quarter of this year could not prevent the shares lost 2 percent.