Law Advices and Legal Tips

Posts Tagged ‘Young Lawyers’

Business Plan: Be clear who your potential customers and develop a plan to attract them (marketing and sales plan).

How to facilitate new service contract? Increase your contacts list. Keep track of the business press, meet the needs of business, personalize their service offerings for them and visit them without pressing. Faced with a customized offer, the decoding of our message by the potential customer is clear: “This office has been concerned to know and understand my needs.

Actively participate in trade fairs and conferences enabling him to more potential customers. Divide the work among its members. Participate actively in an association. This participation should be consistent with your personal strategy and release. Think. If for example belongs to an association of young lawyers, so use it: to devote part of their time to the advancement of the profession, also dedicate yourself to create, for example, an international network of contacts between young lawyers’ offices.

Contacts: Contacts are essential in the business world. But beware: it is necessary to help you convey the image you want to convey.

For example, one of my clients is a lawyer for a newspaper. When participating in business meetings with the media and businessmen, was presented by the media as “The newspaper’s lawyer.” What was the problem? My client untapped potential business opportunities, since employers could begin to imagine that even worked as a clerk, staff attorney in the newspaper. I commented to my client that submitted as follows: “a member of X, a law firm and able to assist companies to internationalize. Furthermore, our legal counsel. ”

The message is very different and opens doors to new customers.

Customers: Remember to customers. There are professional firms who only remember when they receive from those paying the fee equals or periodically. It is the best way to be lost. Follow up: be at least fortnightly contact with customers. Send them articles of interest, ask about your satisfaction, praise her for her birthday, invite them to events that you know will be interested in attending, seminar exclusively for clients and acquaintances, and so on. Select “responsible for customers.” Your goal should not be selling both legal services and consolidate the relationship of trust with customers.

The offer should be different from competitors, but attention, by offering not only understand the range of services (always reproducible), but the concept and image of the office, technical and relational quality of the lawyers and the service provided to client customized.

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The market research: The world is full of conquerors who seek to change others, when the first thing to do is to change or improve yourself. If you improve, start to find new results. Therefore, the epicenter of its market is you and your office. It is essential that you know your strengths and areas for improvement. Ask your partner how you’re perceived. Enhance your personal brand on the basis of their virtues or strengths.

The professional profile – In a hypercompetitive world, the most valued profile is lawyer-consultant, ie a lawyer to help the customer oriented and able to detect the needs of their customers and even to anticipate them. An attorney with business profile, a professional who brings value to the customer.

The image: We are an image. Until we know, for people are a picture: pleasant, reliable, capable, smart, nasty, and so on. They are therefore very important first impressions when formed perceptions. Watch your language verbal and gestural detail. Language creates perception, the door of business.

Fees: Anyone can compete on lower fees. You should be able to provide a service that justifies the fees in line with the capacity of professionals. To achieve this, understands well the needs of customers, more valórese, gain brand and give clients a bespoke service.

Partners: Choose your partners with professional criteria, not just friendship or interpersonal harmony. Partner with professionals that will complement not only skills (specialty) but also and above all attitudes.

Consultants or suppliers: Select according to their quality, not taking the price as a basic criterion. Treat them with respect, as well as their best customers. A quality provider will save you time, trouble and add value to your brand.

Projects: Since the beginning of your career, in addition to performing tasks (impulse of cases) concentrate on projects, ie, to be referenced in any market. Focusing on projects involving our clients choose to work for it, strive to live the life you want to live.

Experience:
The talent knows no age. Youth can be a source of opportunity. The main opportunity for young lawyers is that they do not usually have so many prejudices and some elders. Limiting preconceived opinions in the world of business. What is experience? It is the ability to learn from the life of each customer case. This capacity depends on oneself, rather than age. To think that a veteran lawyer is an expert just by age is absurd and mental self-limitation for young lawyers.

Park your fear, your another potential barrier paper. The ability to think big costs no money and only those who think big find opportunities. Think big computing well as investing their money and their time. If you have good values, that no one will “steal” their dreams. The first steps

The first steps
Imagine a young graduate who has been trained in legal practice and decided to join the profession. Usually the first thing that comes to mind is to try to join a firm or associate with others and open office. It is not essential. The key is to market its own strategy, a strategy defined, in writing, and opt for one of the above options.

Constantly update their knowledge and reflect, however, the following. Knowledge, while essential, no marketing strategy is not going to carry very far. As George Bernard Shaw said: “Those who can, do, those who can not, teach [" Those who can, do, those who can not give classes "].

Attitude:
The attitude is the foundation. To get new results, you should do different things. If not, the reason for his professional roof is yourself. Do not blame others. Learning to be stronger mentally, gain self-esteem is essential to make a name in the profession. Improving self-esteem, accepting oneself is basic to better sell legal services.

Admire:
Admire, not envy. For example, if you aspire to have a legal services company, the best we can do is admire the large law firms. Then you can learn from them. If you envy, you will lose energy unnecessarily.

Values:
What is it that different? The values and style. You must know explicitly their values, define and communicate.

Vision:
What is your vision? Want to be an alternative to law firms that support the internationalization of companies in your country? An example: For years I have built up an extensive international network of contacts, influential law firms and indigenous major international markets. These offices are ready to support European business associations and my clients in their international expansion. If I’ve done it, so can you. Having a direction (vision) is transcendental. His dreams (vision) are becoming reality at the time that the plasma in writing, defines objectives, strategies, actions, responsible for their achievement and a calendar.